Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics
Event on 2017-07-13 09:30:00
Time: 9.30am-4.30pm Date: Multiple dates Location: Leeds City Centre Price: £197+VAT Learn the vital techniques you need to take your digital marketing strategy to the next level! Are you already running digital marketing campaigns but want to understand how best to analyse the results? Do you want to better understand the power of web analytic platforms such as Google Analytics – and how to extract and report on relevant data? Do you want to challenge your agency and make sure you are asking them the right questions? Are you under pressure to justify your digital marketing expenditure or want to put together a business case for increased budget – and looking for stats to illustrate your impact? Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this one-day digital marketing masterclass covers techniques for monitoring and measuring the success of digital marketing campaigns, exploring essential tools like Google Analytics and how they can be used for optimising campaigns. This course is a useful next step for attendees of Jonny’s Social Media & SEO Masterclass (write a digital marketing plan in a day). If you want to learn how to use the main digital channels and social media platforms and develop your social media strategy, we advise booking on the Social Media & SEO Masterclass first. If you already have a strategy but want to focus in on reporting and improving your results, then this new course is for you. Course contentsWhether B2B or B2C, it is essential to understand the results of your digital marketing campaigns. This masterclass looks at ways of tracking campaign progress, whilst incorporating the use of analytical tools to measure their success. As well as covering the ins and outs of Google Analytics, you will explore some of the more popular marketing tools – and some you may have never heard of – and how they can be used effectively to spot new opportunities for your business. Expect a variety of takeaway tips and tricks that are easy to implement and can help you achieve the best results. Course delivery The course is delivered through a combination of seminar and presentation style learning. The morning will focus on understanding Google Analytics and other digital marketing tools, and the afternoon will focus on how you can practically implement this into your business. Prior to attendance, all delegates will be asked what their digital goals are – and exploring ways to help you to achieve these will be the focus of the afternoon. OutputsThis course gives practical tips and advice on how to: Use web analytics to better understand campaign results Monitor and evaluate the success of digital marketing campaigns Choose key metrics and avoid spending hours trying to understand them Ask the right questions and challenge your agency Illustrate and report on the impact and ROI of your digital campaigns By the end of the course, delegates will: Understand how to strategically and effectively use Google Analytics, as well as a variety of other digital marketing tools Understand how to measure website performance and use results to spot new business opportunities Be able to use web analytic tools to understand in which areas budget can be focuse Go away with a list of useful digital marketing tips and tricks that they can implement straight away in their business Parking Parking available directly outside on the street (paid meters) Lunch Lunch and refreshements will be provided Booking information To find out more or book a place, call (0113) 320 2121 or email firstname.lastname@example.org Price: £197+VAT per delegate Payment details – Pay via Eventbrite (this will incur a £12.47 fee) – Pay via BACS, simply email asking for an invoice to be raised. Please note: a short email survey will be sent to all registered delegates to find out what social media platform(s) they are currently using and which they would like to understand better or use more. The results will help inform content of the session and tailor it to be as useful as possible to attendees. Feedback from our last course:“Good balance of strategic advice and where to go to start to implement some of the ideas.”“Really helpful and has given me the confidence to do more. It was informative, interactive and I learnt a lot. I have been able to put into practice the things I was worried about doing and have a better plan. Jonny was really engaging and helpful.” – Emma Hindle, Icon Office “A well-paced workshop that kept me interested and helped me gain a better understanding of ways I can impact social media usage for a brand. I will use what I have learnt to manage the brand’s social content more proactively.” – Jacob Arundale, Focus Online Management“Knew very little prior to coming, great course, even if I don’t do this myself, glad I have an understanding when employing the services of others. The workshop was great – informative and understandable. Jonny was easy to listen to, he listened to us, and it was a very relaxed atmosphere – the workshop exceeded my expectations.” – Paul Rock, The Letting Company“I’ve attended a number of digital marketing courses and this has been the most useful and practical. Jonny was a very good trainer, very knowledgeable.” – Samantha Agnew, Everyday People“The workshop was excellent, Jonny was a very good trainer.” Andrew Batty Managing Director of Creative Marketing Services, Leeds and London based marketing communications agency group. I've known Jonny for several years now. In an era when so many profess to understand social media and how to use it successfully it's refreshing to meet someone that actually does. He is an inspiring speaker, a gifted mentor and tutor and an excellent authority on this ever changing and fast moving marketing area. October 20, 2015 James Michael May Tax Advisor CTA, Personal Tax Jonny was the first delivery partner we engaged to provide business support workshops for the East Riding of Yorkshire Council's Broadband East Riding project. We kept returning to him throughout the whole project to run more workshops for a few key reasons: – His workshop content and presenting style was first rate, and a result he got consistently top feedback marks from delegates. – He hugely engages his audience with an enthusiasm for, and deep knowledge of, his subject and enjoys being challenged and put on the spot. As a result we found delegates leave his workshops inspired and are very likely to want to re-attend further workshops. – Jonny was highly professional, flexible and adaptable and was willing to adjust his services to suit our project needs; which for a project with additional compliance regulations and sometimes difficult demands, was crucial. As a result he was an absolute pleasure to work with. Thanks! August 13, 2015, James Michael was Jonny's client Anne-Marie Hartill Outsourced Marketing Support & Print Management Saving Busy Business Owners & Directors Time & Stress I booked an intensive course with Jonny on digital marketing to make sure my skills are as up-to-date as possible for my clients. I needed a course that specifically covered what I provide and at a professional advanced level. Jonny went through everything in depth but in a way that was easy to follow and answered any specific queries I had. I felt at ease and came away with new things to apply. I would highly recommend him for anyone looking for social media or SEO training in the future. August 11, 2015, Anne-Marie was Jonny's client Mireille Digard-Slater Wine-tasting events organiser I have now attended 2 of Jonny's workshops. What I like about his talks is that they open your eyes about the numerous opportunities available in the world of SEO and digital marketing and they make you feel empowered to ask the right questions if you have to have technical talks with your webmaster. He is very knowledgeable but still makes you feel comfortable with asking questions. I would also recommend subscribing to his blog, which is very informative and frequently has little reminders of what I am supposed to be doing. June 26, 2015, Mireille was Jonny's client Esme Westmoreland Marketing Manager at Harrison Spinks Ltd. Jonny tailored some personal sessions for me and our events manager at our offices in Leeds. He focussed on digital, SEO and Social media training and advised on planning social media effectively. I would definitely recommend him and look forward to working with him again in the future. March 26, 2015, Esme was Jonny's client FAQs What are my transport/parking options getting to the event? Vicarage Chambers is located overlooking Leeds prestigious Park Square in the heart of the legal and financial area, and just 5 minutes’ walk from Leeds Train Station and the city centre. The building is a stunning period property and the offices are furnished to a high standard, including original features. Excellent public transport links and easy access to the M621, M1 and M62 motorways are just some of the benefits of the location. Onstreet parking (using meters) is available What can/can't I bring to the event? You don't need to bring anything at all Where can I contact the organiser with any questions? email@example.com or 01133202121 Is my registration/ticket transferrable? Yes Can I update my registration information? Yes simply email firstname.lastname@example.org Cancellation Policy Cancellation charges are applied in all cases. We regret that we have to do this, however all bookings involve administrative costs and it is difficult to fill spaces made vacant by late cancellations. Cancellation charges depend on when the written cancellation notice is received. A full refund will be given only if more than 4 weeks’ notice is given of a cancellation, see below for refund rates: Over 4 weeks’ cancellation notice: Full refund 2-4 weeks cancellation notice: 50% refund Less than 14 days cancellation notice: No refund unless in exceptional circumstances, for which a medical certificate may be requested. Alternatively, a substitute delegate can be named at any time before the course. There will be no extra surcharge for making a substitution. No refund will be payable for non-attendance or if no prior notice of cancellation is given. The refund will be issued after the course.
at Inigo Business Centre
Vicarage Chambers , 9 Park Square East
Leeds, United Kingdom