March Marketing Madness Series – Second Session
Event on 2017-03-24 09:00:00
9:00 am – 10:30 am – Part 1 Campaigns That Drive Action: Newsletters & Announcements Featuring Email and Social Engagement At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn: The different types of newsletters What to write about in your newsletter or announcement and how to consider using images Subject line best practices, and when to send your newsletter The importance of understanding how connected email and social media are…they have to be done together. What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. 10:30 am – 12:00 noon – Part 2 Standout Subject Lines: Get Open, Get Read, Get Results Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover: – The three keys that make or break your subject line (and how short your window really is..) – What works – and what does NOT work – in capturing your readers’ attention – Length, brand, urgency and offers – make them work for your subject lines – Before and examples that make it crystal clear how to improve your results Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success! Presented by LynAnn King representing, Constant Contact, a National Partner of SCORE Pre-registration is required. The preferred form of payment is online via Eventbrite. However, if this is not possible, then a check or money order will be accepted. If the payment is made in cash, it will have to be exact since the SCORE office does not have access to change. If change is needed then the attendee will have to get the change needed at one on the retail stores on the first floor so the exact amount can be paid.
at SBA offices
455 Market Street
San Francisco, United States