March 16 Lunch & Learn: Debbie MacDonald, Sappi

March 16 Lunch & Learn: Debbie MacDonald, Sappi
Event on 2017-03-16 11:45:00
Lunch & LearnA Communicator's Guide to the Neuroscience of Touch Thursday, March 16, 11:45am-1:00pm // Capital City Club, 201 Monroe StMembers , Non-members , Students , Active Military As the Commercial Marketing Manager for Sappi Fine Paper North America, Deborah MacDonald and the team at Sappi know the power of print and touch. Deborah will be discussing Sappi’s new book, Haptic Brain/Haptic Brand. This new publication examines haptics—the study of how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands. Through profiles of companies that have built deep emotional connections by integrating touchable media into branded communications, Haptic Brain/Haptic Brand offers inspiration and education to designers, marketers and brand owners, and shares guiding principles for all to use as touch points and why print and media support each other in getting a message to the public. Member – .00 Member: Pay at the Door – .00 Member: Premium – .00 Guest – .00 Guest: Pay at the Door – .00 Student – .00 Student: Pay at the Door – .00 Active Military – .00 Active Military: Pay at the door – .00

at Capital City Club – Alabama
201 Monroe Street
Montgomery, United States

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