BREAKING THROUGH: AUDIENCE ACQUISITION WITH EMERGING TECHNOLOGIES

BREAKING THROUGH: AUDIENCE ACQUISITION WITH EMERGING TECHNOLOGIES
Event on 2017-03-22 13:30:00
Originally presented at the Americans for the Arts National Arts Marketing Project Conference November 13, 2016. As arts organizations continue to face increased direct and indirect competition, it is essential to stay ahead of the marketing curve. In this highly interactive session, learn best practices to acquire new audiences and turn transactions into transformative experiences. Hear success stories from an arts and education non-profit that partnered with digital and print representatives from The Washington Post advertising team to build brand awareness and boost online sales. Attendees will leave with insight into emerging digital advertising trends and tools to create dynamic integrated marketing and communications plans to attract and retain patrons.Primary Learning Objectives:1) Increase traffic and build brand awareness with budget-friendly digital marketing tools2) Target new audiences through cutting-edge advertising opportunities3) Convert patrons to brand ambassadors via social media marketing About the Presenters: Anneliese DeDiemarDirector of Marketing and CommunicationsImagination StageAn avid arts administrator with a background in destination marketing, Anneliese DeDiemar is specialized in strategic planning, brand management, building mutually-beneficial and sustainable partnerships, streamlining complex systems and processes, and crisis communications. DeDiemar has presented nationally on integrated marketing and communications best practices, and is the Director of Marketing and Communications for Imagination Stage, the acclaimed multi-disciplinary theatre arts and education organization located in Bethesda, MD. Previously, DeDiemar marketed Woolly Mammoth Theatre Company, and spearheaded marketing and communications efforts for Chicago’s Emerald City Theatre Company. She also promoted 625+ annual programs for the Chicago Office of Tourism and Culture (Millennium Park), Chicago’s Department of Cultural Affairs’ Storefront and Studio Theaters, World Music Festival: Chicago, and the Chicago Dancing Festival.Kristen FriesenDigital Ad StrategistWashington Post Kristen has a strong multi-platform advertising background partnering with national and hyper-local clients building custom campaigns for brand awareness and direct response solutions. She has worked with clients on several facets of their marketing mix: print executions, events, sponsorships, native executions, and conversion-driven ROI. In her current role at The Washington Post, she focuses exclusively on digital advertising strategies for performing arts clients designed to generate awareness, consideration, ticket sales, and ultimately brand loyalty.

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